Amazon (NASDAQ: AMZN) plans to release at least 8 new voice-controlled hardware devices before the end of the year, according to an internal document describing the plans. The company is expected to reveal some of these devices at an event later this month. The move is somewhat expected, as Amazon released numerous Alexa devices roughly this time last year, including the Spot and new Echos.
According to the document and conversations with people with knowledge of the matter, the planned devices include a microwave oven, an amplifier, a receiver, a subwoofer, and an in-car gadget, among others. The company is also reported to be working on a secretive home robot, according to Bloomberg. All of the devices will be Alexa-enabled, allowing them to easily connect to the popular voice assistant. Some of the devices may also have Alexa built in.
Alexa is now one of the most popular voice assistants, leading the growth of the smart speaker market. Amazon doesn’t disclose sales numbers for the Echo, but has previously said “tens of millions” of the Alexa-enabled devices have been sold worldwide. Amazon CEO Jeff Bezos said in a statement in July, “There are now tens of thousands of developers across more than 150 countries building new devices using the Alexa Voice Service, and the number of Alexa-enabled devices has more than tripled in the past year.”
The move signifies Amazon’s shift in focus to the connected home. Earlier this year, it partnered with home builder Lennar to include Echo speakers in certain new homes. The partnership also includes visits by Amazon technicians. Partnering with smart home installation companies will help Amazon get its smart speakers into more homes more quickly. The smart speaker market is expected to be worth $30 billion by 2024, according to Global Market Insights.