Contrasting Gilla (GLLA) & Imperial Tobacco Group (IMBBY)

Share on StockTwits

Imperial Tobacco Group (OTCMKTS:IMBBY) and Gilla (OTCMKTS:GLLA) are both consumer staples companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, dividends, earnings, risk, valuation and profitability.

Valuation & Earnings

This table compares Imperial Tobacco Group and Gilla’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Imperial Tobacco Group $39.77 billion 0.76 $1.78 billion $3.53 8.98
Gilla $4.60 million 1.41 -$6.64 million N/A N/A

Imperial Tobacco Group has higher revenue and earnings than Gilla.

Volatility and Risk

Imperial Tobacco Group has a beta of 0.47, indicating that its stock price is 53% less volatile than the S&P 500. Comparatively, Gilla has a beta of 2.78, indicating that its stock price is 178% more volatile than the S&P 500.


Imperial Tobacco Group pays an annual dividend of $3.33 per share and has a dividend yield of 10.5%. Gilla does not pay a dividend. Imperial Tobacco Group pays out 94.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Insider and Institutional Ownership

0.3% of Imperial Tobacco Group shares are held by institutional investors. 1.0% of Imperial Tobacco Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Analyst Ratings

This is a breakdown of current recommendations for Imperial Tobacco Group and Gilla, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Imperial Tobacco Group 1 3 1 0 2.00
Gilla 0 0 0 0 N/A


This table compares Imperial Tobacco Group and Gilla’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Imperial Tobacco Group N/A N/A N/A
Gilla -137.19% N/A -130.57%


Imperial Tobacco Group beats Gilla on 8 of the 11 factors compared between the two stocks.

Imperial Tobacco Group Company Profile

Imperial Brands PLC, together with its subsidiaries, manufactures, imports, markets, and sells tobacco and tobacco-related products. It offers a range of cigarettes, fine cut and smokeless tobacco, papers, and cigars; and e-vapour products. The company sells its products under the growth brands, such as Davidoff, Gauloises Blondes, JPS, West, Lambert & Butler, Bastos, Fine, Winston, News, and Parker & Simpson; and specialist brands consisting of blu, Kool, Gitanes, Jade, Cohiba, Montecristo, Romeo Y Julieta, Backwoods, Skruf, Golden Virginia, and Drum in approximately 160 countries worldwide. It also provides logistics services that include the distribution of tobacco products for tobacco product manufacturers; and various non-tobacco products and services. In addition, the company is involved in the management of a golf course; market of papers; restaurant business; distribution of pharmaceuticals, POS software, and published materials and other products; and printing and publishing activities, as well as offers long haul transportation, industrial parcel and express delivery, advertising, and support management services. Further, it owns the trademarks; and retails its products. The company was formerly known as Imperial Tobacco Group PLC and changed its name to Imperial Brands PLC in February 2016. Imperial Brands PLC was founded in 1901 and is headquartered in Bristol, the United Kingdom.

Gilla Company Profile

Gilla Inc. engages in the manufacture, marketing, and distribution of generic and premium branded e-liquid used in vaporizers, electronic cigarettes, and other vaping hardware and accessories in Europe, Canada, and the United States. The company offers its products under the brand names of Spectrum Concentrates, Coil Glaze, Craft Vapes, Siren, The Drip Factory, Shake It, Surf Sauce, Ohana, Moshi, Crisp, Just Fruit, Vinto Vape, Vapor's Dozen, Enriched Vapor, and Crown E-liquid. Gilla Inc. sells its products through market channels, including vape shops, retail and wholesale distributors, convenience stores, and e-commerce Websites. The company is headquartered in Daytona Beach, Florida.

Receive News & Ratings for Imperial Tobacco Group Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Imperial Tobacco Group and related companies with's FREE daily email newsletter.

Leave a Reply