Comparing OptimizeRx (NASDAQ:OPRX) & COMSCORE (SCOR)

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OptimizeRx (NASDAQ:OPRX) and COMSCORE (OTCMKTS:SCOR) are both small-cap computer and technology companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, valuation, dividends, institutional ownership, earnings, risk and analyst recommendations.

Earnings and Valuation

This table compares OptimizeRx and COMSCORE’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
OptimizeRx $12.13 million 12.49 -$2.10 million ($0.21) -60.05

COMSCORE has lower revenue, but higher earnings than OptimizeRx.


This table compares OptimizeRx and COMSCORE’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
OptimizeRx 0.54% 0.87% 0.70%

Analyst Ratings

This is a summary of current recommendations and price targets for OptimizeRx and COMSCORE, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
OptimizeRx 0 0 4 0 3.00
COMSCORE 0 0 3 0 3.00

OptimizeRx presently has a consensus target price of $20.00, suggesting a potential upside of 58.60%. COMSCORE has a consensus target price of $27.00, suggesting a potential upside of 26.76%. Given OptimizeRx’s higher probable upside, analysts plainly believe OptimizeRx is more favorable than COMSCORE.

Institutional & Insider Ownership

33.6% of OptimizeRx shares are owned by institutional investors. Comparatively, 25.6% of COMSCORE shares are owned by institutional investors. 2.5% of COMSCORE shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.


OptimizeRx beats COMSCORE on 7 of the 8 factors compared between the two stocks.

About OptimizeRx

OptimizeRx Corporation provides digital health messaging to the pharmaceutical industry. The company offers a direct channel for pharmaceutical companies to communicate with healthcare providers. Its products and applications include financial messaging, a virtual patient support center that allows doctors and staff to access sample vouchers, co-pay coupons, and other patient support through their EMR and/or e-Prescribe systems to search, print, or electronically dispense directly to patients, as well as a network of pharmacies; and brand messaging services, such as various brand awareness and clinical messaging services consisting of brand awareness messages, reminder ads, clinical messages, and unbranded messages that could be targeted by specialty, diagnostic code, and other criteria. The company's products and applications also comprise brand support services, which focuses on educating and working with pharmaceutical manufacturers on identifying, formulating, and implementing new eRx media strategies, including drug file integration, sales force training, and strategy development services for promoting their products. It has a strategic partnership with Patient Connect to deliver real-time messaging at point-of-care in Europe. OptimizeRx Corporation is based in Rochester, Michigan.


comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms worldwide. The company offers digital audience products and services, including Media Metrix and Mobile Metrix, Video Metrix, Plan Metrix, and comScore marketing solutions, which provide person-centric insights across various devices and can capture various types of content. It also provides television (TV) and cross-platform audience products and services to measure consumer TV viewership and behavior across digital and TV platforms, such as TV Essentials, StationView Essentials, OnDemand Essentials, and Cross-Platform suite. In addition, the company offers advertising products comprising validated Campaign Essentials, Lift Models, and Activation solutions, which enable customers to execute, measure, and optimize ad campaigns and to protect the integrity of their brands. Further, it provides movies products and services to measure movie viewership and box office results by capturing movie ticket sales in real time or near real time, which include Box Office Essentials, Box Office Analytics, Swift, and Hollywood Software. The company serves local and national television broadcasters and content owners, network operators, digital content publishers and Internet technology companies, advertising agencies, movie studios, hardware device and component manufacturers, financial service companies, manufacturers and retailers of consumer products, and political campaigns and related organizations. comScore, Inc. was founded in 1999 and is headquartered in Reston, Virginia.

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