Comparing dELiA*s (DLIAQ) and PC Connection (CNXN)

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dELiA*s (OTCMKTS:DLIAQ) and PC Connection (NASDAQ:CNXN) are both retail/wholesale companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, risk, profitability, dividends, valuation and earnings.

Valuation & Earnings

This table compares dELiA*s and PC Connection’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
dELiA*s N/A N/A N/A N/A N/A
PC Connection $2.70 billion 0.37 $64.59 million $2.37 16.01

PC Connection has higher revenue and earnings than dELiA*s.


This table compares dELiA*s and PC Connection’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
dELiA*s N/A N/A N/A
PC Connection 2.39% 12.41% 8.37%

Insider & Institutional Ownership

41.5% of PC Connection shares are held by institutional investors. 28.8% of dELiA*s shares are held by company insiders. Comparatively, 57.1% of PC Connection shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Volatility and Risk

dELiA*s has a beta of 2.95, meaning that its share price is 195% more volatile than the S&P 500. Comparatively, PC Connection has a beta of 1.1, meaning that its share price is 10% more volatile than the S&P 500.

Analyst Recommendations

This is a summary of recent ratings for dELiA*s and PC Connection, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
dELiA*s 0 0 0 0 N/A
PC Connection 0 1 1 0 2.50

PC Connection has a consensus target price of $40.00, suggesting a potential upside of 5.43%.


PC Connection beats dELiA*s on 7 of the 8 factors compared between the two stocks.

dELiA*s Company Profile

dELiA*s, Inc. operates as a multi-channel retail company, primarily marketing to teenage girls in the United States. The company sells various product categories to consumers through its Website, direct mail catalogs, and retail stores. It develops, markets, and sells a collection of apparel, dresses, swimwear, footwear, outerwear, and accessories primarily for teenage girls under the dELiA*s name. As of May 3, 2014, the company operated 99 stores. It also develops, markets, and sells third-party brands. The company was founded in 1997 and is based in Costa Mesa, California.

PC Connection Company Profile

PC Connection, Inc., together with its subsidiaries, provides a range of information technology (IT) solutions. The company operates through three segments: Business Solutions, Enterprise Solutions, and Public Sector Solutions. It offers IT products, such as computer systems, software and peripheral equipment, networking communications, and other products and accessories. The company also provides services comprising design, configuration, and implementation of IT solutions. In addition, publishes Connected, a quarterly publication that provides informative articles on the latest technologies and industry trends; distributes specialty catalogs to education, healthcare, and government customers; and MacConnection that publishes a catalog for the Apple market. The company markets its products and services through its Websites, such as,,, and It serves small to medium-sized businesses (SMBs) comprising small office/home offices customers; government and educational institutions; and medium-to-large corporate accounts through outbound telemarketing and field sales and marketing programs targeted to specific customer populations, as well as through digital, Web, and print media advertising. PC Connection, Inc. was founded in 1982 and is headquartered in Merrimack, New Hampshire.

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